Coras 2015 reaches its climax and the winner is…..

After a hard fought contest, Shawn Khorassani announced the winner of Coras 2015 at a glittering gala evening on 7th May at Hilton Newbury Centre Hotel.

This year the three finalists Avanatta, Scentrel and International Oils and Gums competed for the potential investment pot of up to £50,000, a £1,000 cash prize and 6 months mentoring from Shawn. After a closely fought contest International Oils and Gums was named the winner. However, there was a definite twist this year.

Given the high quality of applicants Shawn decided to offer all three finalists the opportunity of each tapping into a £50,000 investment pot.

Dr Ahmed Ali, Director of International Gums and Oils said “The whole process has been brilliant for us – it has really made us focus on our product and the support and good will that we have received from everyone – including the Coras team has been first rate. It has been a nerve racking ride to get this far but we are overwhelmed with the result – particularly when we have been up against such great competitors right through the process.

“The investment will be vital but the mentoring and support from Shawn – someone who has been there and understands the pitfalls – will be incredible. All round this has been a great night for us.”

There was an exceptionally high standard this year – with patents flying about the room. Ben Myers of MWS Media said “This year it felt that Coras really came of age. We have been involved with the event since the beginning and we have seen it grow and develop. The finalists this year had a real entrepreneurial edge and any one of them could have been a worthy winner”.

Rhian Begg of Coras said “To make this event work you have to have three key ingredients – great applicants, great supporters and great guests who understand what Coras is trying to achieve and support the concept. Every year we achieve this because we get the mix just right. ”

The Coras event enables networking but beyond that – and more importantly – it exists to support and develop new business. The enthusiasm and commitment from all the applicants has been vital in making this event a success. The fact that Shawn decided each applicant has the opportunity of getting up to £50,000 investment each shows how close the contest was this year.

Sam Farmer, General Manager of the Hilton Hotels Newbury, host and sponsor of the event said “We are proud to be associated with Coras – it is a key feature of the business calendar in Newbury, supporting new business development.”

In addition to the main sponsor, Hilton, Coras draws on a wealth of experience from the team who support them year in and year out publicising and promoting the organisation – all based in Newbury. Big Print, Keeps Printing and Media Fusion have been key in designing and delivering the look and feel of this year’s event. Harrison Green, florists and Bills – a new restaurant in Newbury – also joined the team this year.

Charles Lucas Marshall Solicitors, Arieso, Advoco Solutions – an IT company based in Thatcham, Newbury Rugby Football Club and MWS Media have joined with West Berkshire Council, Thames Valley Partnership and Berkshire Media Group in recognising the value of Coras and in supporting the event.

Hemant Amin of Charles Lucas Marshall said “As a supporter of Coras from its first year – and of the business community in and around Newbury – it is always a pleasure to come to this event and to experience the excitement and the buzz in the audience and the finalists. The real time competition is what gives it the edge. The presentations were crisp, interesting and professional – all round, an entertaining evening with excellent well deserving finalists.”

Background on finalists

Avanatta

Avanatta is a collaborative video making application with a social networking wrapper. Users add their videos to those made by others to create a film that can be watched back, added to, and shared across the social web.

Avanatta has a range of social responsibility features. Users earn nattaCoins (Avanatta’s currency) which they can use to buy digital products such as downloads and digital vouchers. Users can buy digital gifts for themselves or send them as digital presents to friends and followers. They can also donate their coins to the Avanatta Foundation which cashes them in and donates to socially responsible causes.

Scentrel

Scentrel was set up in 2008 to develop a pesticide for the 3rd world to help combat malaria. The present system is a humble candle which, when lit, transfers the thermal energy of the flame to the organic insecticide which has been infused into a porous ceramic disc. Once the disc is heated it diffuses the formulae safely into the atmosphere without the customary harmful toxins of sprayed to air products.

The company has forged a business partnership with one of the foremost insecticide companies in the UK, Agropharm Ltd. Together they have developed a unique, organic formula of insecticide which incorporates pyrethrum – a naturally occurring by product of the African chrysanthemum flower. Exhaustive independent DEFRA accredited studies showed proven kill rates of up to 90% and the products were then HSE approved. The pyrethrum insecticide is safe for use around children and pets. It is presently being offered in 14 different pest control products and will be going on general sale in May 2015 in the UK and selected territories in the European Union.

International Gums & Oils Limited

International Gums and Oils Limited (IGO) is a natural products based company supplying the fragrance and flavours industry with high value oleoresins, such as those from frankincense, and its waste products. Their plan is to manufacture essential oils; to convert waste products, into natural products which are in high demand by the flavour and fragrance industry of Europe and the USA; and create innovative new products from African and Asian plants.