Sainsbury’s Newbury Easter Re-cycling Scheme

Sainsbury’s Newbury takes part in first UK Easter egg recycling scheme/Shopper wins giant bunny

Supermarket is one of 50 Sainsbury’s stores to help customers recycle Easter egg packaging

An egg-citing environmental initiative is set to launch at Sainsbury’s Newbury this Easter. The retailer has cracked a brand new and innovative scheme to recycle Easter egg packaging for the first time, which will give customers the chance to recycle all of their left-over Easter egg packaging from 16th to 30th April.

The retailer is the first supermarket to introduce the initiative and the Hectors Way store is one of 50 supermarkets across the country that will give customers the chance to recycle plastic, card and foil packaging after they crack into their eggs. The scheme makes it even easier to recycle and help reduce the amount of household waste going to landfill.

The Easter egg recycling point will be situated at the front of the store and the recycling drive is part of the retailer’s partnership with the Forest Steward Council UK. It follows the store’s success in Christmas card recycling earlier this year. The initiative helped Sainsbury’s stores nationwide donate £9,000 to help the FSC with its work to promote responsible management of the world’s forests.

West Berkshire customers that use the Easter-recycling service will again be supporting the Forest Stewardship Council, with the retailer set to make a monetary donation to the charity based on the volume of plastic, card and foil collected.

The retailer achieved zero waste to landfill status last year and Store Manager Dene Burton hopes their new environmental initiative will receive a good response from customers: “It’s important that we act as a responsible retailer by supporting our local environment and making it easier for our customers to recycle packaging from the products they buy. They were really supportive of our Christmas card recycling service earlier this year and we hope they make this a cracking success too”.